Marketeers understand the value of money. They covet collecting your dollars early and enjoying the investment benefit for themselves. I find it annoying that subscription renewal notices start arriving many months before you are due to renew. Are we that fearful of their threatened potential “interruption in service” that we are willing to shell out our hard-earned shekels way in advance?
At least the advertisers are owning up to the fact that they are bugging us. Case in point is this solicitation letter my daughter received from the Wall Street Journal:
“Please take a moment now to renew… By renewing now, you will avoid a series of last-minute reminder notices – less paperwork.”
Maybe I would prefer you save your pestering until the deadline nears!